Small businesses often fail to take the time to make business continuity plans. One aspect of a business continuity plan involves developing plans to handle the loss of physical infrastructure and hardware. Unfortunately, smaller and younger firms often fail to address these issues because they...
Cyber Crime and Security for SMBs Did you know the illicit trading of personal data was worth $3.88 billion last year? Cybercrime is a growing industry known for its innovation. It goes far beyond the image many of us have of some hacker kid in his...
How the cloud saves smaller firms money OK. You pay someone to store all of your data in the cloud, as opposed to keeping it on your own server and backing it up. And you pay on an ongoing basis. How is that possibly going to...
Data regulation and our business: You are probably regulated these laws Small firms are probably aware that there are laws regulating the handling of data, but they probably assume that these apply only to larger firms and that they are too small to have any data...
A security hack doesn’t have to mean the end of your company Statistics are showing that each year over 50% of small firms are victims of a cyber attack or data breach. Why does this matter? Most smaller firms have not prepared business continuity plans to...
VoIP: A money saving solution for your company’s technology backboneWhen small business managers think about their IT infrastructure, they think about their employee’s mobile devices, cabling, Wi-Fi, laptops, a printer, and Internet connectivity. These are the basics of their IT infrastructure. However, there is one other...
So, you made it back home from the show. You're exhausted and work has backed up in your absence. Here is where the entire investment in the show can go down the drain. Follow-up is critical. Every one of those prospects need to have follow-up....
We're back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let's look at your efforts during the show itself.You already should have sent out a reminder the morning of the show in posts on all your social media...
Going to a tradeshow for the first time? Don't make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the...
"You're FIRED!" (now give me your password)Losing an employee is not usually a good experience. If they leave voluntarily, you lose a valuable asset. If they have to be fired, you have the arduous task of the progressive discipline process and the final termination meeting....
