So, you made it back home from the show. You're exhausted and work has backed up in your absence. Here is where the entire investment in the show can go down the drain. Follow-up is critical. Every one of those prospects need to have follow-up....
We're back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let's look at your efforts during the show itself. You already should have sent out a reminder the morning of the show in posts on all your social media...
Going to a tradeshow for the first time? Don't make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the...
Smaller firms often struggle just to keep up with maintaining a website. Worrying about a scaled down version for mobile users seems like just too much trouble. Today’s blog is all about why this matters to you and why should you bother with a mobile...
You can have all the locks on your data center and have all the network security available, but nothing will keep your data safe if your employees are sloppy with passwords. There are many ways data can be breached, and opening some link they shouldn't is...
"You're FIRED!" (now give me your password) Losing an employee is not usually a good experience. If they leave voluntarily, you lose a valuable asset. If they have to be fired, you have the arduous task of the progressive discipline process and the final termination meeting....
Defense in Depth Part II In our last blog we started talking about the different layers of security necessary to fully defend your data and business integrity. Today we will look at the human aspect of it, and network defenses. The human layer refers to the...
In the 1930s, France built a trench network called the Maginot Line to rebuff any invasion. The philosophy was simple: if you map out all the places an enemy can attack, and lay down a lot of men and fortifications at those places, you can...
Phishing Scams – A People Problem There are some things that only people can fix. There are many security risks to which your data is susceptible, but there is one method that remains a wonderfully effective hacking tool. That is the phishing scam. This is a...
This cyberattack scheme hasn't garnered nearly as much attention as the usual "break-in-and-steal-data-to-sell-on-the-Internet version," but it can be even more debilitating. Ransomware attacks have begun appearing in the last few years and its practitioners are so polished that in few cases they even have minicall...