For small business owners, it may seem your daily energy is caught up with just keeping the doors open and revenues coming in. However, unless you were very fortunate when you started up, you have a board of directors; most likely initial investors whose focus...
It is time to understand the importance of social media and your responsibility to maintain your presence on whatever sites you select. Social media is ultimately special because of its interactive nature. Your clients and prospects can post questions, observations, remarks (both good and bad)....
We’ve been talking about social media as a good way to market if you're a small business. Facebook , in particular, can be useful not just as a marketing tool, but as a platform that can serve as your website. If you don’t have a...
Pay any attention to social media? Think it's just a pastime to use up your monthly data allotment? Well, it can be just that. But it can also be a good marketing tool, especially for a small business that has a limited budget for marketing....
One very painful truth about running a business is that you possess data that is attractive to criminals. There is no avoiding that reality. You have data. They want data. It is an ongoing challenge to maintain data security as cyber criminals' efforts evolve and...
One thing that the best MSP can do is become a strategic partner. Your expertise is your industry, business, or profession. Trends and innovations in technology aren't your focus. However, your business can benefit from some long-term strategic planning in terms of the technology you...
Technology isn’t just something used by Silicon valley firms and large corporations. Even the smallest start-up is now reliant on technology and the virtual marketplace. A business cannot function without operating in the digital world. At the very least, it means having a website, a...
Are you a small- or medium-sized business that is in need of a more complete, dependable IT solution to support your business than you presently have? When your main focus is running your business, everything else becomes an afterthought. Other support operations tend to take...
One area where AI tools can help even the smallest business is in sales and marketing. Every business is marketing and selling in the online digital world. Marketing on social media is a given for every business, and can be a game-changer for a small...
Are there risks to AI? Absolutely. There are end-of-the-world predictions about the use of IA. For a business, many of the risks are a bit less extreme, but they are also very real. For example, in the area of content creation. There are a variety...