We're back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let's look at your efforts during the show itself.You already should have sent out a reminder the morning of the show in posts on all your social media...
Going to a tradeshow for the first time? Don't make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the...
"You're FIRED!" (now give me your password)Losing an employee is not usually a good experience. If they leave voluntarily, you lose a valuable asset. If they have to be fired, you have the arduous task of the progressive discipline process and the final termination meeting....
SMBs: It is Hackers v. You - Don't Let Them ScoreSelling stolen IDs and other personal data is a lucrative trade for hackers. They are always looking for sources where vital information is stored. As a small to midsize business you store your client's personal...
Why Small Businesses Shouldn't Avoid Making Disaster Recovery Plans.Entrepreneurs and small businesses, especially ones that are fairly new, often don't think about making plans to recover in case of a disaster. However, it is the smallest business that most likely has the fewest resources to...
Run your Business, not an IT Company You went into business because you have an interest and expertise in some particular product or service. You began the firm to offer that product or service, but a dirty little problem came along with that new company. IT...
Loss of Data: Causes and PreventionThe adoption of technology from the simplest of matters to the most complex problems has rendered us heavily dependent on it. We love paying our bills minutes before they are due. We enjoy seeing loved ones face-to-face on our computer...
Be Proactive: How to Avoid Potential Network FailuresFor small- to medium-sized businesses (SMBs), an IT network failure can be devastating because they don't have the resources of large corporations to bounce back from such disasters. Preparation against such devastation may be the only course for...
It is Heaven! Using the Cloud to Challenge Big BusinessHas anyone suggested you begin moving your business to the cloud? Cloud data storage or cloud computing? What is this, anyhow? And isn't it something for huge companies?In the last post we explained what cloud computing...
5 Ways SMBs Can Save Money on SecuritySmall-to-medium sized businesses and large enterprises may seem worlds apart, but they face many of the same cyber-security threats. In fact, in recent years, cyber-criminals have increasingly targeted SMBs. This is because it’s widely known that SMBs have...
